"As a sports performance coach and personal trainer, I am in a very competitive industry where seemingly everyone is producing tons of content via their own YouTube channel, podcast, blog, Instagram feed, Twitter, etc. The competition to get noticed and be seen as a thought leader and expert who has separated themselves from the pack is more than challenging.
For years, we struggled to balance a production of content to stay relevant on web searches and ranking while also servicing clients. It's a tough battle! Over a year ago I found myself frustrated by the excellent work we were doing with our clients but lack of ability to get that word out on a larger scale. I thought a PR firm could help scale things up for us to allow us to reach and impact more people (and, I hypothesized, this would have far more impact that simply hiring someone to do SEO).
I hired Cher and have been extremely pleased with our work together over the past 9-months. She is diligent in getting press releases out and turning those into opportunities for interviews, magazine articles, television appearances, and more. As a result, our website traffic has more than tripled during this time leading to more new client inquiries. Most importantly, I've also been able to correlate new business driven from these interviews and appearances that she has secured for me. As our work progresses, the opportunities are getting bigger, broader, and more impactful”