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Online SEO Press for Small Businesses

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CONTACT: Cher Murphy

Online SEO Press Sections Essential for Small Businesses

VIRGINIA – Press releases are one of the most important tools any small business can use to get and grow their business, yet most companies don’t leverage them nearly enough. Once a release is sent out, most companies file it away, never to be seen again, when what they should be doing is adding it to a dedicated press section on their company Web site.

“Every business has a reason to use press releases, but they should continue to use them long past the initial date they were sent out,” explains Cher Murphy, president of Cher Murphy PR, a public relations firm with offices in Miami and Virginia. “Having an online press section is an effective way to bring traffic to the site, which will help translate to more business.”

Around the world, there are over a billion Internet users. Each day, there are millions of online searches. Businesses that effectively use search engine optimization (SEO) are successful in showing up in the results, which ultimately drive traffic to their site.

“Many people, needing a product or service, don’t necessarily know a company’s name or Web site address, so they start by doing online searches,” says Murphy. “If a company has a press section with releases that contain SEO terms, they have a good chance of coming up in the search results. It’s an easy and cost-effective way to bring potential customers to a site.”

In creating an online press section, businesses should always make sure the releases have been optimized. To do this effectively, remember to:
  • Use SEO keywords that are relevant to the business, service, and geographic location.
  • Try to keep the keyword usage to around five percent of the overall text. If a company tries to use too many keywords in the release, they may be penalized by the search engines, or have a release that doesn’t read correctly.
  • Scatter the keywords throughout the release.
  • Always have a link from the release to the company site.
  • Leave the releases online, even after they are considered old. The more options a company has for coming up in search results, the better.
  • Use a tool like WordTracker in order to see suggested keywords and how many searches are conducted on average per day.
About Cher Murphy PR

Cher Murphy PR is a full-service public relations agency with offices in Miami and Virginia, which focuses on small business public relations management. The firm was started by public relations veteran Cher Murphy, who has had experience working in large agencies as a vice president, writer, editor, client account specialist, and media relations professional. She has had extensive experience gaining exposure for small businesses in consumer, business-to-business, Web-based companies, financial services, travel/entertainment, governmental, technology, food, and hospitality industries.
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